12 sets of the hottest packaging design elements e

Nongfu Shanquan and Wang Laoji all do the 12 routines of extracting packaging design elements

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core tip: in this era of consumption upgrading, the creativity and innovation of packaging design has become the primary condition to catch the attention of consumers. Although the quality of packaging design is not equal to the quality of enterprises, consumers will have a preconceived concept: if an enterprise doesn't even pay attention to packaging design, how can it pay attention to the quality of products

[China Packaging News] in this era of consumption upgrading, the creativity and innovation of packaging design has become the primary condition to catch the attention of consumers. Although the quality of packaging design is not equal to that of enterprises, consumers will have preconceived concepts: for example, saunder company selects 30% Glass Fiber Reinforced PEEK as the valve seat material of these devices. If an enterprise doesn't even pay attention to packaging design, how can it pay attention to the quality of products

it is understandable that quality is the first thing to evaluate products, but after quality, packaging design is more important. So, how to extract elements for packaging design

take the main components of the product as the design elements

take the main components of the product as the design elements, so that consumers can see what the raw materials of the product are and what type of product it is at a glance. It is commonly used in the packaging design of food and daily chemical products

refine design elements based on the origin of products

some places are famous for rich production of certain products and raw materials. When the origin is regarded as one of the selling points of products, this method is often used in packaging design. For example, Nongfu mountain spring emphasizes the high quality of water sources and depicts the animals and plants of Changbai Mountain on the packaging

refine relevant elements according to brand tonality

brand tonality is the first feeling that a brand gives consumers, such as literature and art, small freshness, retro, masculine, fashionable, serious, fun and so on

refine design elements according to the efficacy of the product

for those products that have obvious efficacy and are not very familiar to everyone, it is also a good choice to design packaging based on the efficacy of the product, and it can quickly let consumers know what the function of this product is

take the brand logo or auxiliary graphics as the element

this form is suitable for those brands with more popularity, or brands with beautiful logo and auxiliary graphics. This method is conducive to deepening consumers' impression of the brand, and such packaging also has its own brand characteristics

take the brand mascot as the element

now more and more brands will design their own mascots, and for those brands with distinctive mascots and widely loved by everyone, using mascots as the main element of design is also a good choice

take the main consumption object of a medium-sized agricultural film factory or plastic products factory as the design element

for example, women's products often use women, flowers, butterflies, feathers, etc., children's products generally use animals, dolls, children, etc. as the main element of packaging design, and pets are used as the main element of packaging design for pet products

take the product directly as the design element

this kind of expression method is commonly used in food packaging, which is suitable for brands with high appearance value of the product itself, such as the packaging of biscuits, snacks, fruits and so on, which we often see in a driving car. Salivating food pictures are the most effective weapon to attract food, but they are more demanding for photographers and draftsmen

the expression method of designing elements in the production process of products is more common in tea packaging. This method can easily give people a professional and cultural feeling, which is generally expressed in the form of hand drawing or line drawing

take brands or product stories as design elements

most brands have their own brand stories, "said he Guoliang, chairman of Guoliang copper. Many products also have their origins or legends, which are the source of inspiration for designers to design packaging. For example, moon cake packaging likes to use Chang'e and jade rabbit as design elements

extract elements according to the attributes of products

for example, abstract elements such as chemistry and biology are often used in drug packaging; The packaging of electronic products is mostly required to be relatively simple and have a sense of science and technology, so color blocks, light and other elements are often used; Gift box packaging requirements are more festive, and bows or ribbons are often used

take things directly related to products as design elements

many products are not easy to express directly, but some things directly related to them are better. Moreover, when we see these things, we can immediately think of what this product is, such as tea when we see tea sets, washing and care when we see bubbles